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Yahoo! Founding Partner Of 49ers Stadium


(Sports Business)

The San Francisco 49ers have signed a deal with Yahoo! which will make Yahoo! the exclusive online sports content, social networking and photo sharing partner for both the team and the new Levi’s Stadium.

Financial details of the 10-year agreement were not disclosed. The agreement is set to begin in 2014 and run through the 2023 season.

“The 49ers are thrilled to partner with Yahoo!, a locally-based, global brand that shares our vision for Levi’s® Stadium,” said 49ers Chief Executive Officer Jed York. “Yahoo! is a tremendous example of Silicon Valley innovation at work. Their experience in servicing the fan and wealth of resources will serve integral roles as we strive to present an unparalleled experience to visitors of Levi’s® Stadium.”

Under the agreement, Yahoo! will receive entitlement and branding rights to the Fantasy Football lounge, and its adjacent viewing platforms. The deal will also allow for Yahoo! to integrate itself into the in-stadium fan experience and digital media. Usage of the Yahoo! Flickr platform will also be prevalent throughout the stadium, as fans will be able to upload their photos to the 49ers Flickr gallery for possible usage on the team’s in-game scoreboard.

“The San Francisco 49ers aren’t just a Sunday habit, they’re a daily passion for fans throughout Northern California and across the world,” Kathy Savitt, Yahoo! Chief Marketing Officer said. “We’re thrilled that two iconic brands have come together around a common goal of providing the most inspiring and entertaining fan experience in all of sports. We couldn’t be more excited to be a part of what will be an incredible environment at Levi’s® Stadium.”

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